Just On Mtubatuba
Just On is a contemporary, accessible retailer that offers an expansive assortment of ethnic Hair, Beauty and Home Products in a very clean, bright and well presented store. A family Business established in 1995 by Mike Naidoo, who opened the first store in King Williams Town. It was called ‘Mike the Cosmetic King’ and Naidoo, who was born into poverty, used upturned boxes to display the stock. “My till was an empty ice cream carton with cardboard divisions that were meant to resemble a till tray!” The store was a success and Naidoo soon took over an adjoining shop. He then opened another store in Queenstown, which he called the Cosmetic Queen. This was followed by a string of stores in King Williams Town, Fort Beaufort, Port Elizabeth and East London. As the business grew, Naidoo says he looked at a new name for the business that would be more suitable. “The locals referred to shops that are ‘just on chicken’ or ‘just on clothing’, so he decided on the name ‘Just On Cosmetics’.”
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