7 Eleven Kenilworth
7-Eleven pioneered the convenience store concept way back in 1927 at the Southland Ice Company in Dallas, Texas. In addition to selling blocks of ice to refrigerate food, an enterprising ice dock employee began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, and convenience retailing was born! OK Franchise division provides support and merchandising assistance to owners of the 7 Eleven brand in South Africa.The OK Franchise Division is a major buying, advisory and assistance organisation with a proven track record in the FMCG industry. The Group franchises five different types of retail formats and a wholesale and add‐on liquor outlet, each with its own identity and personality and each offering shopping facilities appropriate to the market in which they trade. OK Foods – larger supermarkets with a high LSM customer base.OK Grocer – supermarkets with a middle LSM customer base.OK MiniMark – convenience superettes.OK Value – medium‐sized supermarkets with limited service departments.Megasave – a wholesale cash & carry franchise.Enjoy OK Liquor Store – exclusively on offer to OKFD members who operate one of the OKFD formats.Friendly – large to medium outlets under the Friendly banner.7 Eleven – convenience Stores.Price Club – stores catering to middle and lower LSM.Liquor market – exclusively to Friendly and 7 Eleven stores.The OK Franchise Division currently operates in South Africa, Namibia and Botswana.7 ELEVEN:Convenience stores : Groceries, toiletries and essential household hardware. At least two service departments:- An on‐premises bakery, Fast foods/home meal replacements. Fruit and vegetables – offering a limited variety of fresh in season quality produce. Pre‐packed fresh meat. Groceries and toiletries. Non‐foods – a selection of essential non‐food commodities like charcoal, braai accessories and smaller household items. Can also have a wine department or a Liquormarket attached to store.We the OK Franchise Division want to create the most efficient and well-liked franchise brand by giving our members the resources and skills to offer their customers a competitive and viable shopping experience.
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