Electric Express Kroonstad
Electric Express was established in 1958. The Chain is a specialist retailer of household electrical and home entertainment merchandise and it provides consumers with a complete range of quality appliances, affordable technology, digital merchandise and dedicated services at highly competitive prices. Electric Express trades from 135 stores that are conveniently situated throughout South Africa. Electric Expresss success is founded on its commitment to superior customer service, underpinned by the Art of Service culture that is embedded throughout the Chain. These efforts were rewarded for two years in a row when it was ranked number three in the Electronics and Appliance Retail category of the 2011 and 2012 Ask Afrika Orange Index® Service Excellence Benchmark. The Chain provides consumers in its target market, who are predominantly first time homemakers, with a complete range of quality appliances, affordable technology, digital merchandise and dedicated services at highly competitive prices. Electric Express has successfully integrated with the Morkels chain, optimising the logistics and human resource processes. The synergies have resulted in a very competitive range of products being offered to its customers. Electric Express has embarked on an extensive footprint expansion programme into new geographical areas within South Africa. The main ingredient of Electric Express’s success has been a focus on superior customer service, which has been reinforced through the Art of Service culture that prevails in the chain.
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