Alert Steel Rustenburg
Alt-X listed Alert Steel has expanded its retail network through the deployment of small mobile retailing centres in remote areas as well as areas where the company currently has no distribution presence.Alert Steel is one of South Africa’s leading retailers of steel and steel related products and services to the construction, manufacturing and building industries. The company was established in 1979 and listed on the JSE’s AltX bourse on 1 March 2007 (AltX code: AET).ALERT STEEL established as a One man Business operating out of a garage.First premises rented in Gompou Street, Pretoria.Incorporated as a Private Company.Diversified product range by adding Building material and Hardware.Diversified product range by adding plumbing supplies.Listed on the JSE AltX.Restructured, refocused and recapitalisation plan announced.R50,000,000 raised in rights offer upgraded branding & stores launch Alert express container project.Products:Castings,Fasteners,Fencing,Hand Tools,Paint,Powertools,Roofing,Safety,Security,Special Steel,Steel,Welding.Services:Free Quotations,Deliveries,Cut to length,Security Solutions,Solar Solutions.Known as the Alert Express Container project, the retailing centres are converted shipping containers with a floor area of 36m². One half of the floor space will be used to stock long length products while the other half will be used to stock steel related items and will also serve as the retail floor. The containers will stock all fast moving products as identified by the nearest store and customers will also be able to place orders for items not carried. The first container was commissioned 30 kilometres outside Brits.
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