Entrepo Sandton City
Introducing EssentialDesign, with an emphasis on contemporary global homeware brands, supported by “modern classic” décor – entrepo introduces the homeware retail experience of the future. Global homeware design trends are moving towards a modern, simple aesthetic, where form serves function, underpinned by a desire for individuality and sustainability. Consumers are hungry for a connection between what they buy and the lives they wish to lead at home. Entrepo is about the championing of everyday products that encapsulate this design philosophy. At Entrepo we call this EssentialDesign.EssentialDesign is at the heart of Entrepo, and aims to be sustainable in the most fundamental way. It’s about everyday objects that are useful, beautiful, and designed to last. All products are sourced directly in limited quantities allowing customers access to exclusivity and individuality. Consumers want to bypass the mainstream, and Entrepo provides that link.The team behind Entrepo has a long history in distribution and retail. Their venture into home décor originally grew from sourcing photo frames for another retail venture. The team saw the need for a niche retail concept to complement an established local home and giftware market.Entrepo represents eleven of the most cutting edge homeware brands in the world, all of which have the common thread of contemporary design and interesting but practical functionality. The objective was to make these products available to South Africa at internationally competitive prices and to become the go to store for gifting and home décor. Brands currently carried in Entrepo include Menu, Normann Copenhagen, Muuto, Design House Stockholm (Scandinavia), RoyalVKB (Holland), JIA Inc. (Taiwan), Revol, Mastrad, Opinel (France) Chilewich, Kobo (USA). In-store merchandise includes everything from wine, water and coffee items, cooking tools and other tabletop pieces, to lighting, décor, and furniture.Entrepo will continue to set the benchmark for other homeware retailers by tirelessly sourcing new and exclusive ranges to keep customers returning again and again. Entrepo stores can be found in the V&A Waterfront, Cavendish Square, Canal Walk and Blue Route Mall. There are current plans for a further two stores in Cape Town, Tygervalley Centre and Somerset Mall, and two in Johannesburg, Sandton City and Hyde Park Corner.
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