Poetry Fourways Mall
Poetry is a lifestyle store which captures the imagination with all things beautiful.The store concept appeals to sophisticated women who want beautiful clothing, shoes, accessories, bath and body products, confectionery and homeware such as the locally made Wonki Ware crockery. In an age of mass-production and commercialisation, Poetry has become a destination for well-read and well-travelled women who long for clothes that aren’t found on the shelves of stores everywhere, such as the sought after Rare Earth range.Poetry was founded by a group of people who share a real love for inspiring the imagination. Merchandise is carefully sourced, designed and selected from across the world, with an eye for the smallest detail and a passion for old-world craftsmanship. At Poetry shopping is elevated to an activity where customers don’t just find novelties, but experience a journey of discovery.Poetry clients long to explore the world. They crave the excitement of discovering hidden treasures in the back alleys of Mumbai and dream of looking through the hundreds of little shops that line the streets of Tokyo. It’s for these reasons that Poetry sells a wide range of merchandise with a focus on women’s apparel and accessories. In addition, Poetry also sells small furniture, home furnishings, bath and body products and gifts and they take particular pride in finding those unique, one-of-a-kind items that make the store different from the rest. When you’re in a Poetry store, you’re as likely to find an Indian hand-beaded picture frame as you are a hand-painted floral sconce based on a 1940’s Italian original. In the cupboards you’ll find glazed Japanese ceramics and a mix of old door knobs, hand-made soaps and aged glass vases. The chandeliers and lights overhead illuminate the kilim rugs on the floor and they cast a sparkle on the beaded necklaces and jewellery that hang on the wall. The scent of lavender is in the air and you can hear the quiet burning of logs in the fireplace behind you as you search in the drawers and explore the solid, deep wooden cupboards.In the corner of the store, you discover an old suitcase filled with photo frames and as you go to have a closer look your attention is caught by the stunning range of voile shirts and cashmere jerseys that are positioned on a table alongside. Textures are soft and earthy and they juxtapose the natural and organic against mirrors, metal railings and brass fixtures in a way that make the extremes look almost normal together. Everything is old but everything is new. This is the world of Poetry.
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