OBC Lethlabile
OBC Chicken don’t only sell their famous chicken products but fresh meats and grocery products too which are supported by marketing and advertising campaigns. This has made OBC a respected and trusted brand in South Africa.A major, recognised brand!OBC Chicken Founded in 1987 and franchised from 1998, OBC has established a recognised brand in this vast emergent market supported by continuous brand consistency and extensive advertising and promotional activity. Already there are OBC stores in Gauteng, North West, Northern Province, Free State, Mpumalanga, Kwa-Zulu Natal, Northern and Eastern Cape Provinces. The market is wide open with opportunities for more OBC stores.Stop and think for a moment. What fuelled South Africa’s amazing boom over the last years – in property, clothing, retail and much, much more? It’s primarily the emerging market. That’s where the successes are. Even in recessionary times, OBC Chicken remains perfectly positioned to service this massive market by providing its consumers with a range of basic and diverse food offerings.Over 50 today – and growing fast!Why is OBC Chicken one of the fastest-growing retail chains of its type in South Africa? Because it meets a vital need – for quality chicken, private brand products and essential grocery items – conveniently positioned to the target market and at affordable prices. OBC is all about honesty, passion, energy – and most of all – long-term vision and dedication.Right from the start, the mission and vision of OBC Chicken has been to support this low to mid market sector by creating a solid brand offering around the promise of ‘quality, affordability and convenience’.Today this target market is over half of South Africa’s adult population – more than 16 million people – and the soundness of the original OBC vision is evident in the success of OBC group today.OBC set about creating a bigger picture – building an OBC brand, one that is valued by millions of loyal consumers with sustainable strength and continuously evolves and grows with market needs. From the inception of franchising stores, OBC have continuously and aggressively invested in building the OBC brand.
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012 251-2540
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