Als Regional Office
AIs Hardware has emerged, over the past three years as a peoples champion in the trade. In this PROFILE we offer a realistic appraisal of AIs as a business, an essential service provider in a highly competitive market, and an attractive trading partner for you as a valued associate. The following indicators have been measured against competitive opposition, and stacked against our own unbiased research. We hope these facts will underscore our place in the market and our positioning for achievement, continued growth and service in the industry. In independent research conducted by our advertising and marketing departments, the following service pointers bear relevance to AIs individual status and personality: The consumer is aware of us; We possess high brand identity; Good top of mind awareness; Strong, stable image; Forceful marketing campaigns in the print media; Improved customer retention; International access to trade shows; Preferential credit rates; Buying group options; Lucrative but measured ad spends; Highly communicative brand insignia; Top supplier groups; Best price to shelf margins. The consumer is aware of us; We possess high brand identity; Good top of mind awareness; Strong, stable image; Forceful marketing campaigns in the print media; Improved customer retention; International access to trade shows; Preferential credit rates; Buying group options; Lucrative but measured ad spends; Highly communicative brand insignia; Top supplier groups; Best price to shelf margins.Our most important attribute. How we handle pricing, what mark-ups to enforce, what savings to offer, is based on our integrity and openness in our business practice. We believe our customers cannot trust a supplier whose sole intention is to sell. That is why Als makes a difference by offering honest-to-goodness service and pricing structures in the best interests of our clients. Always.Shopping in surroundings that are conducive to effective buying and decision-making is important to Als. So we make sure that sales staff are non-pushy and courteously helpful at all times. Theres no question that moods affect your money. A relaxed, feel¬ good climate in which to enjoy your shopping is what Als wants you to experience.Wed like to think that our customers rely on this one quality possibly more than anything. If our shoppers cannot depend on our reputation for offering the very best deal for their money at all times, of what value are we to them. To remain a reliable force in the trade we try to be constant in our commitment to keep prices low, quality high and service efficient.
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