Hi-Fi Corporation Cape Gate
Hi Fi Corp is a brand of JD Consumer Electronics and Appliances trading under the registration number 1963/002315/07. After 20 years as the leading budget-beater in audio and visual products in South Africa, Hi-Fi Corporation has been rebranded and strategically repositioned as HiFi Corp, SA’s one-stop shop for electronic and electrical products.The company has moved beyond a purely price-based value proposition to offer customers a more informative, valuable and relevant shopping experience. It aims to be SA’s one-stop shop for electronic and electrical goods with the widest range of products available at everyday low prices, complemented by knowledgeable staff that can help customers make informed purchasing decisions. Simply, it’s tech shopping made easy.
The company has updated its identity in line with this new positioning. This has included a new store design, that makes shopping at HiFi Corp a great experience and also shortening the name Hi Fi Corporation to HiFi Corp, evolving the existing logo to mirror the new focus, and adopting a new brand promise.
Hi-Fi Corporation was most commonly referred to by customers and staff as Hi-Fi Corp, so it made sense to shorten the name, which also more accurately reflects the down-to-earth and approachable brand that it is. This sentiment is also carried through to the new logo, which is progressive yet approachable at the same time. The logo simply evolved the identity to ensure it could live in a high-street brand environment.
HiFi Corp developed a new brand promise – ‘switched on’ – which demonstrates our commitment to talk to customers in a language they understand, remain relevant and up-to-date, and instil a sense of confidence in customers. Switched on means we truly understand our customers’ needs and truly understand our products, and offer an excellent service in between that bridges the gap between the two.
All HiFi Corp stores will eventually reflect the rebrand, with a new instore look and feel supporting the new positioning. To this end stores will offer an easily navigable, uncluttered experience, with informative point of sale material and knowledgeable staff contributing towards empowering customers. The first new-look store was unveiled, Centurion HiFi Corp, which opened its doors on 26 August 2011.Each store offers over 160 000 products on its shelves, meaning Hi-Fi Corporation boasts the biggest selection of electronic goods under one roof in the Southern Hemisphere. What’s more, customers can expect exactly the same diverse, high-quality offering, no matter which store they visit. Hi-Fi Corporation stocks everything from television sets to the most sought-after LEDs, from DVD Players to Recorders, from Kettles to Coffee makers, Portable Radios to Hi Fidelity Components, Irons to Ovens, from Cordless Phones to Cellular, a wide range of Office Automation, White Appliances, GPS Systems, and the list just keeps getter longer. Customers will find the most sought-after brands
The company has updated its identity in line with this new positioning. This has included a new store design, that makes shopping at HiFi Corp a great experience and also shortening the name Hi Fi Corporation to HiFi Corp, evolving the existing logo to mirror the new focus, and adopting a new brand promise.
Hi-Fi Corporation was most commonly referred to by customers and staff as Hi-Fi Corp, so it made sense to shorten the name, which also more accurately reflects the down-to-earth and approachable brand that it is. This sentiment is also carried through to the new logo, which is progressive yet approachable at the same time. The logo simply evolved the identity to ensure it could live in a high-street brand environment.
HiFi Corp developed a new brand promise – ‘switched on’ – which demonstrates our commitment to talk to customers in a language they understand, remain relevant and up-to-date, and instil a sense of confidence in customers. Switched on means we truly understand our customers’ needs and truly understand our products, and offer an excellent service in between that bridges the gap between the two.
All HiFi Corp stores will eventually reflect the rebrand, with a new instore look and feel supporting the new positioning. To this end stores will offer an easily navigable, uncluttered experience, with informative point of sale material and knowledgeable staff contributing towards empowering customers. The first new-look store was unveiled, Centurion HiFi Corp, which opened its doors on 26 August 2011.Each store offers over 160 000 products on its shelves, meaning Hi-Fi Corporation boasts the biggest selection of electronic goods under one roof in the Southern Hemisphere. What’s more, customers can expect exactly the same diverse, high-quality offering, no matter which store they visit. Hi-Fi Corporation stocks everything from television sets to the most sought-after LEDs, from DVD Players to Recorders, from Kettles to Coffee makers, Portable Radios to Hi Fidelity Components, Irons to Ovens, from Cordless Phones to Cellular, a wide range of Office Automation, White Appliances, GPS Systems, and the list just keeps getter longer. Customers will find the most sought-after brands
Listing Details
Address
LIFESTYLE CENTRE CAPE GATE CAPE TOWN, Western Cape, South Africa
Telephone
(021) 981 5800
Website
Map