Volvo Tygervalley
Volvo Car Group formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company. In 2010, Volvo Car Group was acquired by the Zhejiang Geely Holding Group of China. Part of the growth strategy is to establish China as the company’s second home market. The Company’s new corporate and brand strategy “Designed Around You” puts people at the centre of all operations in the company. The strategy is a foundation and a guide for the business, the products and the corporate culture. In 2011, Volvo Car Group sold a total of 449,255 cars, an increase of 20.3 per cent compared to 2010. Relative to the strength of the brand, Volvo Car Group is a small producer, with a global market share of 1–2 percent. The largest market, the US, represented some 15 per cent of the total sales volume in 2011, followed by Sweden (13%), China (10%), Germany (7%) and the UK (7%). Apart from the main car production plants in Gothenburg, Sweden and Ghent, Belgium, Volvo Car Group has since the 1930s, manufactured engines in Skövde, Sweden, parts in Floby, Sweden since 1957, and body components in Olofström, Sweden since 1969. Volvo Car Group also produces one of its models in a plant in Uddevalla, Sweden, a joint venture together with Italian Pininfarina. In 2006, Volvo Car Group commenced manufacturing in Chongqing, China, in a company owned jointly by the Chinese company Changan, Ford and Mazda – Changan Ford Mazda Automobile Group Ltd. With a new corporate strategy, combined with Volvo Cars’ ambitious expansion plans, the aim is to sell 800,000 cars by 2020.Vision is to be the world’s most progressive and desired luxury car brand.Mission:Our global success will be driven by making life less complicated for people, while strengthening our commitment to safety and the environment.Since the first Volvo cars rolled off the production line in Gothenburg, Sweden, in 1927, theyve become synonymous with innovative quality and pioneering design. From day one, Volvo cars have been built to reflect the brands core values: world-class design, environmental awareness and safety.Combining slick Scandinavian styling, a commitment to green principles and precision engineering that puts maximum emphasis on protecting life, Volvo cars are perfect for you and perfect your lifestyle.Through our nationwide dealer network, we bring you the widest selection of new and used Volvo vehicles in the country. Whatever your needs, whatever your budget.
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