Lexus Bloemfontein
In July 2006, Lexus was relaunched to the South African market as a unique standalone marque distinct in quality and craftsmanship from its mother company Toyota. As a result of the revitalisation project Lexus now sells more cars every year than in the 11 years prior to the relaunch, fast becoming a household name, living up to its covenant to provide a platform for the perfect moment. With 13 premium, standalone dealerships situated in major metropolitan areas around the country, the Lexus showroom experience has been compared to that enjoyed at a Five Star boutique hotel. Each Lexus model has been built to the highest levels of comfort and refinement, and each vehicle includes a level of specification and technological features as part of the package.The original LS400 set the tone for future marques with every inch compounded and created out of an unyielding determination to create the perfect car with the sole intent to inspire the perfect driving experience. Every 10 grams added to the first premium Lexus was signed off personally by the chief engineer at the time - an obsessive attention to detail that filters through each Lexus vehicle today. The prototype was submitted to months of grueling tests, to ensure it could offer a luxury experience under any condition. The result was a vehicle that was 2 dB quieter than its competitors - inaudible to the human ear, but deafening to the Japanese engineers. All the while, the prototypes were put through 4,7 million km of testing, equivalent to driving more than 123 times around the world.
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