The Shoprite brand is one of the leaders in South African food retailing and is, according to independent market research, the brand of choice of the highest percentage of South Africans consumers. Since starting out as a small chain of supermarkets in 1979, the Shoprite brand gained valuable experience from selling to the emerging market. Today, the Shoprite chain remains the core business of the Shoprite Group of Companies and its main brand. Over the years it has also become one of South Africa’s most trusted brands. Shoprites winning philosophy is to offer customers a convenient shopping experience in clean stores where customers can be sure to pay our lowest prices on their basic food and household requirements. Shoprite customers also benefit from value added services offered in-store such as the Money Market counter comprising Computicket and various third party account payment options, as well as MediRite pharmacies and a growing number of Liquor Stores in close proximity. Its operational strategy put the Shoprite brand in an excellent position to expand into the African market outside of South Africa where its population has grown from one store in Lusaka, Zambia in 1995, to 71 stores in 16 countries today. The South African operation comprises 309 Shoprite stores. In South Africa, Shoprite has two store formats, namely supermarkets and large-format superstores, while Shoprite Hypers are opening up outside the country.With its promise of lower prices, always, Shoprite has attracted over 17 million shoppers in South Africa. And, by buying in bulk, they will continue to pass the savings onto you. 17 million shoppers can’t be wrong.Smart Shoppers know that paying less means getting more. And there’s no place where this is easier than at Shoprite, where we go direct to suppliers and buy in massive quantities for all our customers, so that we can negotiate better deals, with savings that we pass onto the customer every time. It’s easy; when we shop smart, it’s easier to get lower prices so that you can shop smart. We’ve also made sure that, for your convenience, you’ll find practically everything you need in one place at our low prices. So shop smart, pay less, and get so much more at Shoprite.